Sam is a consultant who works for SearchPilot (formerly DistilledODN), based in London. With 5 years experience in digital marketing working across a broad range of industries, he has a history of working on technical SEO and analytics projects. This combination of interests has led neatly into working on SEO split testing projects as part of SearchPilot for the last year, enabling him to get his hands dirty with technical SEO changes, as well as the data side of things, to see what is really effective in search.
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