Glo Up: Visual Search Optimization for the New Online Shopper
A Talk by Joelle Irvine
About this talk
As brands look for effective ways to adapt their online strategies, search engines and platforms are continuously introducing new features to improve discovery and user experience. How do these shifts affect consumer behaviour and expectations? And where does visual search fit into this ever-evolving ecosystem? Using examples from Google and Pinterest, Joelle will show how image optimization and tech integrations can improve the overall consumer experience from discovery and evaluation to checkout and beyond. She will also share actionable tactics to implement visual search strategies, so that your shoppers can find that perfect style they just can’t put into words.
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